islide inkxe client

How Sandals From A Shoe customization Company Is Now Adorned By Stars Like Bieber & Madonna?

With Justin Kittredge, CEO of islide ( )

1 million

Customers & Counting


Daily Buyers




Customizations/ Month

ISlideUSA is a Norwood-based company that specializes in creating personalized slide sandals, referred to as ‘ISlides’. The company is a pioneer of its slide sandals, the design of which breaks the status quo of traditional slides by adding customization option on the top strap of the footwear. They have also applied for a patent.

Their Success Story

In the episode of Shark Tank – a highly successful American reality TV series – that aired on September 23, at 9 p.m., the sharks pitched the business model of ISlidesUSA, a local sandals company that is into making slide footwears. Justin Kittredge, the 39 year old businessman shared stage with Antonio Brown during the TV show and presented his idea to a panel of investors.

The company has been enjoying an incremental success, thanks to the easy and scalable customization capabilities that inkXE brought to the store. Here is a quick casestudy on how inkXE changed the future of a local sandal company and put it on the world map.

Quick Review Of The Situation

Justin Kittredge, owner of a Norwood-based sandals company was looking for a shoe/footwear personalization software that would allow seamless scaling and design options. He was in search of an online designer tool extension for Shopify store, which can be installed on premise.

The Challenge

The prime intention behind Justin’s business idea was to create a more meaningful engagement between product and customers. He wanted an online designer tool that would help his customers design amazing slides of their own choice, without any graphic designing skills whatsoever.

“I was looking for a designer tool that would not only allow customization, but encourage my customers to do so”

The Solution

When ISlide found us, we were still at our development stage. The designer tool was done with the first phase and was only available for Magento, OpenCart and WooCommerce. A Shopify extension has not seen the dawn of the day yet.

“We found inkXE when they were still evolving. However, I liked the tool so much that I couldn’t resist buying it.”

Justin had the designer tool recreated for his Shopify store without wasting any time. He knew what value the software application would add to his ecommerce store and, therefore, didn’t give the idea a second thought.

“inkXE was more than a designer tool; it was a savior”

The Outcome

ISlides revenue skyrocketed few weeks after the store was re-released with the integrated designer tool

300-400 percent growth in overall sales

Clean and top-notch customization gave the slides a sophisticated look, which attracted popstars like Justin Bieber, Madonna; NBA player Klay Thompson, and many more

“Not only do they want our products, but many celebrities actually pay for it”