If you have an ecommerce business, you must be well aware of the importance of social media for online marketing. Today, over 90% of users are turning towards social media to make purchasing decision. Many also say that they prefer product recommendations from their peers as well.
Today, we are going to explore the social media tactics necessary to thrive in this competitive market.
Here are The Top 10 Social Media Tactics
Boost traffic and grow your ecommerce business with these social media marketing tactics.
Use Optimized Social Media Posts: To increase visibility and reach larger audience other than your direct followers, use high-conversion keywords in the social media posts. You could start with keyword research and discover the terms customers are searching. This will enable you to find content related to your industry and your products & services. Then strategically place those keywords into your posts. You must also add visual elements to your posts to grab user’s attention.
Content Sharing: Content sharing is essential, but, what’s more important is sharing the right content. Using too many sales pitches is the perfect way to turn away customers. What you must be doing is sharing useful and informative contents that are share-worthy. Your contents must add value to your customers. As long as you keep the user experience more social and interactive, you are on the safe side. User you posts to tell a story, connect with your customers and share inside news that customers are interested in. That being said, you can post promotional contents but smartly to educate and entertain them.
Proudly Share Your Reviews: If you have good reviews on your website, please share them proudly. Let your audience know that you have good base of satisfied customers. You could also ask your customers to share their reviews on your social media profiles. Reviews are a powerful tool that will help future customers to make an informed decision while purchasing your products or services. Nearly 90% of customers say that they trust online reviews as much as personal recommendations.
Strategically Place Social Sharing Buttons: Add social sharing widgets such as the Facebook Like button, Twitter tweet button, etc. can be very useful to attract customers and let them share their own purchasing experience. Placing buttons is one thing and placing them strategically is another thing. You must incorporate sharing button strategically in prominent areas in your website’s design which will facilitate customers to share their product reviews directly on your business page.
Use Visually Intriguing Content: Naturally, images and videos are more engaging than text. Marketers today are realizing the importance of having images and videos in their social media posts. Studies show that using images is the most important social media tactics to optimize post. It also increases its sharable value. You could start marketing on image-driven channels such as Instagram and Pinterest and even ask your customers to post their selfies on your channel.
Engage With Your Followers: Don’t shy away from talking to your followers in social media channels. It is the perfect platform to interact directly with existing customers and prospects. Businesses must engage with them on a daily basis to ask for feedback and respond to comments. You can actively participate in discussions and ask them to share your content. This is a great way to show that you care about your customer’s needs and interests. This will go a long way in building a rock-solid trust with your customers.
Join Groups Related to Your Industry: Keep tabs on your keywords, hashtags and conversation topics by actively participating in industry related groups. You could repost, retweet or share related articles and videos to increase engagement rate. You could even create your own group and ask your target customers to join your group to get exclusive content and insights straight from you.
Engage With Influencers: It is a great way to build trust factor by engaging and building relationship with social media influencers. It gives a huge boost to a brand’s trust factor and its customer reach. Big fashion brands effectively marketing their strategy by building relationship with popular fashion bloggers and fashion icons. Companies from other industries can take cue from such fashion brands. When you engage with influences who already have millions of followers, it is likely that you will get noticed too.
Incorporate Live Chats: It is the perfect tool to have real-time conversations about various topics related to your company, customer support, trending news etc. You could also create hashtags to track its reach and influence.
Use Hashtags: Make you content discoverable by incorporating hashtags in your post. However, do prior research to the right hashtags that will go with your post. Hashtags will also help you organize your content, expand the reach of your posts and promote interaction. At the same time, you have to be careful that you don’t use too many hashtags. Limit it to just one or two per post.